Phangan Horizon School
Redesigning a fragmented admission journey and the digital touchpoints around it — from the family-facing website to the backstage school workflow.
Case study in progress
UX & Interaction Designer
Gothenburg, Sweden
Gregory Axton — Making complexityfeel clear.
I design clear, thoughtful experiences across digital products, services and emerging technology.
Based in Gothenburg, Sweden · Open to full-time opportunities across UX, product, service and interaction design.
Ask my AI twin01Selected Work
Work shaped by research, systems thinking and real-world constraints.
Explainable AI for prehospital care
Exploring how explainable AI can support understanding and trust when dynamic risk predictions are integrated into safety-critical healthcare systems.
Public Transport & the Perception of Safety
How do passengers decide whether a journey feels safe enough to take? Through research and testing, our team of six uncovered what shapes that perception and turned those insights into a colour-coded safety score that follows passengers across the entire journey — from app to stop to bus.
02How I Think
I look for the structure inside complexity.
My work connects research, interaction design and service thinking. I use evidence to understand what is actually difficult, then shape the product, flow or system around what people need to do.
01 / Understand
Find the real source of friction.
02 / Connect
See the experience across touchpoints.
03 / Clarify
Turn complexity into usable structure.
03About
A designer interested in how people understand systems.
I’m a UX & Interaction Designer based in Gothenburg. My work spans research, interaction design, service design and complex systems.
I care about making experiences simple without making them simplistic — useful, accessible and purposeful, with enough character to feel human.
Outside the brief
Drawing & sketching · Cooking · Travel · AI & emerging technology
04Research & Exploration
Beyond delivery, I’m interested in where interaction design is going next.
- 01
Designing explainability into AI-supported decisions
Published research - 02
Service systems behind apparently simple interfaces
Design thinking - 03
Interaction patterns for emerging technology
Exploration
05AI Twin
Ask my digital twin.
Curious about my projects, design process, research or experience? My AI twin draws on the material in this portfolio and can help you explore my work conversationally.
- Recruiter shortcutAsk about my experience, skills or the kinds of roles I’m open to.
- Project deep diveExplore the decisions, constraints and thinking behind a case study.
Gregory AI
Status: Connecting
06Experience
Experience across research, digital services and complex systems.
2025–2026
Phangan Horizon School UX & Service Designer
Admissions, website experience and digital services
Thailand · Contract
Based in Gothenburg, Sweden · Open to full-time opportunities across UX, product, service and interaction design.
07Contact